Press Kit#
Thanks for generating content about Bluefin and Universal Blue! This document will explain how to use the brand and terminology used by the project.
- Bluefin
- Universal Blue
- Introductory Blog Post - this has the backstory and background information
Bluefin Terminology#
The name of the project is Project Bluefin but usually shortened to just Bluefin. Bluefin is published under the projectbluefin GitHub organization and is built using shared infrastructure from Universal Blue. Universal Blue is the community umbrella that also hosts Bazzite, Aurora, and uCore.
Proper Usage#
Bluefin- used to refer to the project and/or the operating systemBluefin DX- Bluefin with developer mode turned on, relevant when discussing developer-specific featuresBluefin GDX- Bluefin with developer mode turned on, and Nvidia specific tooling like CUDA. Relevant when discussing AI-specific features
Incorrect Usage#
BluefinOSBluefin OSorBluefin Linux- or any other addition of to the name, it's justBluefinFedora Bluefin- this implies a formal relationship between Fedora and Bluefin. Check the mission document for more information about the relationship between Fedora and Universal BlueAtomicor any variation - this is a Fedora brand name and unrelated to Bluefin- Addressing them both as Atomic weakens Fedora's brand, so a collective way to address them as a group would be cloud-native operating systems or just bootc images. Or just bootable containers, don't overthink it. bootc is the technology we all depend on and we should ensure that it is the #1 brand when it comes to this style of Linux.
- Addressing them as "atomics" is wholly inappropriate unless you are Paul Atreides
Universal Blue BluefinoruBlue Bluefin- "Bluefin is built with Universal Blue" or "Bluefin is a Universal Blue image" is recommended instead.- "Immutable Distribution" - Bluefin is an operating system, it is neither immutable nor a distribution, it is a custom image that is a collection of distributions: Flathub, Homebrew, and Fedora
- Better examples would be "a bootc image", "a container image", or just "Bluefin"
Universal Blue Terminology#
Proper Usage#
Universal Blue- used to refer to the Universal Blue Project, the GitHub organization, or the collective set of maintainers
Incorrect Usage#
uBlue,UBlue,ublue-os, or any contraction of the term
ublue-os is used as convenience slugs in URLs or paths in the operating system such as /usr/share/ublue-os
Also when dealing with communicating to end users, we want the word Universal to be repeated when mentioning the project. Invisible layer to the end user so that the focus can go on universal solutions for everyone.
Governance#
Bluefin is modelled after cloud native projects such as Kubernetes:
Contacts#
Contact Jorge Castro if you have any questions, we love working with content creators!
Logos#
Primary Logo#
Bluefin's logo is a Deinonychus antirrhopus named "Bluefin". This is the primary logo:
Feel free to use any of the other dinosaurs for additional artwork.
Please do not distort or modify the artwork or logos, including spacing, color, elements, and scaling.